about

I’M DANIELA GARRIDO

but you can call me Dani…

I’m a wine and travel contributor, seasoned journalist, founder, and creative strategist who believes in leading with curiosity and building a career that blends purpose, storytelling, and community.

My work spans across TV, digital media, events, and public relations — but the common thread? Creating conversation. Whether I’m hosting a wine event, sharing a travel story on-air, or launching a campaign, my goal is always to bring people together and encourage meaningful experiences.

I started my career in broadcast journalism, covering everything from politics to agriculture in Central California. With over 1,000 hours of live TV and 300+ interviews behind me, I’ve learned how to ask the right questions — and tell stories that stick.

Today, I’m the founder of Sobremesa Creative, a boutique PR and content agency, and the creator of South Bay Wine Club, a community-driven social club based in Los Angeles. I contribute to lifestyle shows across the country, sharing wine tips and travel ideas that are equal parts informative and approachable.

When I’m not on set, behind the camera, or leading a client campaign, you can find me hosting dinner parties, traveling for my next segment, or walking the beach with my fiancé and our very spoiled pug. I’m currently bicoastal between Los Angeles and Miami.

Credentials:

– University of Florida B.S. in Journalism + Minor in Entrepreneurship
– 200-hour Certified Yoga Instructor (because balance is key)

What You’ll Find Here:

🍷 Curated wine recs that feel like a conversation, not a lecture
✈️ Travel guides that blend culture, flavor, and real-life tips
🎥 Behind-the-scenes and links to my segments

If you’ve ever felt like you’re meant to do more than one thing — welcome. You’re in the right place. 🤍

cheers, daniela

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KIND WORDS

  • “You are so vivacious and relatable I wanted to continue watching!"

    - Founder of Hard Row to Hoe Vineyards in Washington

  • “Daniela helped amplify campaigns, partnerships, and news to hundreds of outlets that resulted in millions (if not billions) of impressions - earned impressions! I watched her successfully manage multiple media outlets with a high profile celebrity at within her first few days on the job.”

    - Director of Marketing for #1 Imported Wine Brand

  • “Thank you for showcasing our wines with such precision and charm.”

    - Head of Marketing for Award-Winning Napa Winery

  • “She is friendly, fierce, and on the ball. If you’re looking for someone who can take the best aspects of your product/event and make it shine, Daniela is the person.” -

    Associate Brand Manager of Estate Winery Group

  • “Truly a jack-of-all trades. It’s rare to work with someone who genuinely understands PR from all angles - including first-hand experience as media - and having that 360 perspective is one of Daniela’s superpowers.”

    - Vice President of FINN Partners

  • “Consumer PR powerhouse and expert!”

    - Media Journalist for Essence Magazine